Presenting Dream Daily

background

Inspired by the rich cultural heritage of The Great Mosque of Djenné, Djinguereber Mosque and University of Timbuktu / Sankore championing the power of storytelling and education.

Daily Paper and internationally-acclaimed and multi-platinum record label Dreamville come together to collaborate on a capsule collection entitled 'Dream Daily'.

As vehicles of culture, music, fashion and art as a means to empower, both brands align on core values and vision. A testimony to their communities and dedication to uplift each other and champion untold stories, the collaboration is an ode to the rich history of the African continent, its contribution. Paying homage to the historical Great Mosque of Djenné, Djinguereber Mosque and University of Sankore / Timbuktu Mali

Considered to be one of the first educational institutions in the world the collection takes inspiration from this part of history that is often untold. With both brands starting their respective labels during their university years, we reimagine what a Daily Paper x Dreamville University would look like.

campaign

The campaign is depicting a yearbook, featuring alumni key members of both Daily Paper and Dreamville in a classroom like setting. Echoing the collective phrase 'Dream Daily' to encourage the message of dreaming big, achieving your goals and the importance of collectiveness.

collection

The capsule collection consists of 7 pieces in sandy and maroon colourways to create a uniform-esque aesthetic. The pieces are decorated with bold graphics portraying iconic instruments and the standout dual logo. A limited-edition online-exclusive varsity jacket is presented in a bordeaux and cream variation consisting of soft wool, leather sleeves, and custom patchwork embroideries.

Also in the capsule collection are a classic coach jacket, a cosy-yet-preppy cream-coloured sweatsuit, a polo dress and a core hoodie. T-shirt staples all adorned with custom graphics and branded Daily Paper and Dreamville logos.

release info

Daily Paper and Dreamville will kick off their collaborative collection with a Dreamville Takeover Pop-Up in the Daily Paper's flagship store in NYC on the 24th and 25th of February.